Flexibility is not strategy (part 1)

23 04 2009

You can’t focus on everything and succeed.  Obvious, right?  Clearly if you don’t know where you’re going, any road will get you there (in this case, all roads do not lead to Rome).

No person or company knowingly decides to be everything to everyone.  But that’s exactly what happens when you can’t choose (and stick to) a specific goal.

Banking on flexibility is tantamount to saying yes to everything.

While it’s OK to be open to possibilities, sometimes it’s hard to tell the difference between distraction and opportunity.  Opportunity’s transient nature can lead you to chase every possible direction until you forget who you are and how you got there.

You may ask yourself, “how did I get here?”

Some companies end up backing into disperse activities through growth or acquisitions.  Acquisitions can bolster a product portfolio in an unusual direction which deviates from the company’s core competency and tenets.  Unless the company consciously adopts a new strategy. Read the rest of this entry »