Pricing metrics and the customers that suboptimize them

6 08 2009

There are many truths in life.  If it didn’t sound so geeky and pessimistic, I would add to the list “customers will always suboptimize your product based on your metrics.”  It’s not very catchy.

I previously wrote about points to consider when choosing your metrics.  It was by no means exhaustive, but it did have a “salesy focus”.  That’s because your sales people play a vital role in your pricing and licensing scheme both before it is rolled out and when their boots hit the ground (and I saved one harsh reality for the end of this post).

Additionally, I brought up a few “rules” (or at least observations I’ve discovered) about choosing your metrics.  I could have added suboptimization to the list, but I’ve found there are some finer points to consider about this psychological pattern when it comes to your software’s sales, adoption, deployment, and expansion.

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ReadyBoost = nope?

1 06 2009

There’s a lot of press about Windows 7 these days, and while I’m looking forward to it, I thought I would share my experiences with a feature in Windows Vista that is also in Win7.

Back in its early beta phases, we were introduced to an interesting and promising feature called “ReadyBoost”.  It seemed like a great idea for IT departments and home users everywhere.

Simply put: you may eek out a bit more performance from your existing hardware by just plugging in a USB drive.

This is all due to the fact that flash memory access on the USB stick is faster than disk access to a swap file.  Vista uses that extra space to swap in chunks of information and help your forestall the inevitable memory upgrade you’ve been pondering for the past year.

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