Flexibility – it can manifest in many forms and can quietly work against the soundest strategy. In this, the nearly final installment, I’m going to talk briefly about dissemination and communication based on my experiences.
Many jokes are made at the expense of having consistent representation of a topic. Being “on message” is corporate obfuscation and doublespeak, but its power can be used for the purposes of good. Believe it or not, it is possible to be “on message” and also be transparent at the same time.
Bottom line: if you don’t have a communication plan around your new strategy, you’ve got a problem.
Water cooler messaging
Everyone’s reticent to learn the details of a new strategy. So sometimes a 1 minute water cooler conversation is worth a 60 minute company address or a 10 page document. Documents in particular have two major problems:
- They probably don’t speak specifically to the reader
- They require reading